Will’s Friends — Water Purification.
The Challenge
Will’s Friends arrived with a genuinely premium water purification product and listing images that told a different story. Their Amazon CTR was below category average, and shoppers weren’t converting at the rate the product deserved. The visuals weren’t communicating quality — and on Amazon, visuals are the product.
They needed a complete visual rebuild that could make their listing compete with the biggest names in the health and wellness category.
Our Approach
We started by auditing their existing listing and identifying the specific gaps: the hero image lacked presence on mobile thumbnails, the lifestyle images didn’t communicate the product’s use case, and there were no infographic slides highlighting the product’s key differentiators.
We rebuilt the product entirely in Blender 3D using only reference photos. No physical samples, no studio. Every surface, material, and detail was reconstructed digitally — including the translucency of the water filter components. We then produced a complete 7-image Amazon listing set: hero, three lifestyle scenes, two infographic slides, and a brand story image.
The Result
The full project was delivered in 7 business days. The new listing images were deployed to Amazon immediately and became the brand’s primary visual assets across all channels — product pages, paid ads, and social media.
Will described the outcome simply: “the closest thing you can get to doing the same level of marketing as Apple, Dyson, and Yeti.” He has since returned for multiple follow-up projects.
“I have worked with Solidifyy on multiple projects — they have outperformed on every single job. This is the closest thing you can get to doing the same level of marketing as Apple, Dyson, and Yeti. A genuine game-changer for your business if you’re still using photos.”
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